Nature sets the pace of the game
Autumn/Winter 2025: Play in Nature, inspired by the Swiss Alps, where the air is quiet and crisp, and nature sets the pace. Designed in Amsterdam and built to endure, the collection adapts as the day unfolds. Switching pace. Shifting terrain. Steering Onwards. Core pieces include hybrid quarter-zips, the mockneck, and the graphic sweaterpolo. Ready to move seamlessly across course, court, and street to match the rhythm of your active life.
Day 1 : Alpine Mountains & Lake
We opened above the treeline with a dramatic Swiss-Alps backdrop, moving clouds sliding across scenery as our crew chased the perfect light. At Lake Resia, the mood turned cinematic with reflective water, historic 14th-century church "Campanile di Curon Venosta Vecchia" on the horizon, and an Alpine sunset closing the day. A fitting stage for our versatile activewear, layered for movement. Hybrid quarter-zips flexed between takes, long-sleeve tees handled the pace, and the sweater-polo brought polish to the wild.
Day 2: Early Walks & Riverbank Ecom Product Shots
First light, slow steps: the lifestyle collection in its natural habitat: coffee in hand, breath visible, easy layers doing work without saying much. By afternoon we shifted to an epic riverbank e-com setup: crisp frames, clean lines, pieces styled for everyday pace and various sports. The brief was simple: show how the wardrobe moves when the day does in nature.
Day 3: Sport in Focus
Courts set at the stunning Hotel Walther Pontresina: tennis and padel in alpine air, quick cuts and longer rallies, fabric snapping back into form. We closed at sundown with golf at Engadine Golf Club Anlage Samedan, fairways washing gold; swings timed to the wind, and glacier mountain backdrops.
From mountain passes to city streets, Play in Nature captures balanced energy: versatile, aesthetic, functional. Thanks to a crew that matched the terrain’s spirit.
